In a world that is increasingly generating and consuming data, it should be easy for anyone to tinker with the data they have access to and gain better insights. Yet, most existing data analytics tools are not easy to use, or require complex multi-tier technologies that are only understood by the tech savvy or simply too expensive. All of this causes the information divide, those that know how to use complex and/or expensive tools to extract value out of the data and those who don't.